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	<title>White Horse Productions</title>
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	<link>http://whitehorse.co.nz</link>
	<description>TV &#38; Film Production</description>
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		<title>1791 Diamonds- Say Yes</title>
		<link>http://whitehorse.co.nz/?p=290</link>
		<comments>http://whitehorse.co.nz/?p=290#comments</comments>
		<pubDate>Wed, 05 Oct 2011 11:40:04 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://whitehorse.co.nz/?p=290</guid>
		<description><![CDATA[Click on the image to view video... or click on the heading to view more information.]]></description>
			<content:encoded><![CDATA[<p>DOP- Ben Ruffell</p>
<p>&#8220;Darren is one of those exceptional individuals that brings a positive demeanor to everything he does; and this combined with his raw artistic talent, technical abilities and project management skills makes him a very obvious choice for our ongoing commercials work&#8221;  Richard Prout- 1791 Diamonds Managing Director</p>
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		<title>Annah Mac- Celia</title>
		<link>http://whitehorse.co.nz/?p=510</link>
		<comments>http://whitehorse.co.nz/?p=510#comments</comments>
		<pubDate>Tue, 04 Oct 2011 21:03:01 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Music Video]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://whitehorse.co.nz/?p=510</guid>
		<description><![CDATA[Sony Music recently asked me to make a music promo for Annah Mac&#8217;s latest single &#8216;Celia&#8217;. They wanted to keep the video looking fresh and vibrant, with a fun feel. Ben Ruffell my DOP and I kept with our a quirky look using a lot of lens flairs, and a bit of a retro feel. [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="external" href="http://www.bandit.fm/" target="_blank">Sony Music</a> recently asked me to make a music promo for <a rel="external" href="http://www.myspace.com/annahmac" target="_blank">Annah Mac&#8217;s</a> latest single &#8216;Celia&#8217;. They wanted to keep the video looking fresh and vibrant, with a fun feel. <a href="http://www.ruff.co.nz/">Ben Ruffell</a> my DOP and I kept with our a quirky look using a lot of lens flairs, and a bit of a retro feel.</p>
<p><a href="http://whitehorse.co.nz/wp-content/uploads/2011/10/darren-0026-ben.jpg"><img class="alignnone size-full wp-image-512" title="Annah Mac" src="http://whitehorse.co.nz/wp-content/uploads/2011/10/darren-0026-ben.jpg" alt="" width="770" height="513" /></a></p>
<p><a href="http://whitehorse.co.nz/wp-content/uploads/2011/10/ben-on-ladder.jpg"><img class="alignnone size-full wp-image-511" title="Annah Mac" src="http://whitehorse.co.nz/wp-content/uploads/2011/10/ben-on-ladder.jpg" alt="" width="770" height="513" /></a></p>
<p>We achieved this by using Nikon lenses, shooting on a Sony  EX3 with Letus lens adaptor and recording at a high bit rate to a  NanoFlash.</p>
<p>Ben used Spencer Locke-Bonney as his Gaffer and the lighting setups were  pretty straight forward. Ben&#8217;s assistant Oliver Cross  shot the band on the bicycle and playground shots on a  Canon 5D Mark  II, Oliver also took these behind the scenes shots.</p>
<p><a href="http://whitehorse.co.nz/wp-content/uploads/2011/10/wide-shot.jpg"><img class="alignnone size-full wp-image-514" title="Annah Mac" src="http://whitehorse.co.nz/wp-content/uploads/2011/10/wide-shot.jpg" alt="" width="770" height="513" /></a></p>
<p><a href="http://whitehorse.co.nz/wp-content/uploads/2011/10/spencer-0026-ben.jpg"><img class="alignnone size-full wp-image-513" title="Annah Mac" src="http://whitehorse.co.nz/wp-content/uploads/2011/10/spencer-0026-ben.jpg" alt="" width="770" height="513" /></a></p>
<p>The video was edited by <a rel="external" href="http://www.plusphonepictures.com/" target="_blank">Paul Wedel</a> in Wellington and graded by Andrew at <a rel="external" href="http://toybox.co.nz/" target="_blank">ToyBox</a>.</p>
<p>Channel Four came along and made a small <a rel="external" href="http://ondemand.four.co.nz/Drew-and-Shannon-Live-Drew-with-Annah-Mac/tabid/79/articleID/4069/MCat/283/Default.aspx" target="_blank">Behind the Scenes</a> piece- click to view.</p>
<p><a href="http://whitehorse.co.nz/wp-content/uploads/2011/10/Annah-Mac-1.jpg"><img class="alignnone size-full wp-image-524" title="Annah Mac 1" src="http://whitehorse.co.nz/wp-content/uploads/2011/10/Annah-Mac-1.jpg" alt="" width="800" height="533" /></a></p>
<p>The clip and Annah&#8217;s album have just been released, and it&#8217;s receiving very positive reviews.</p>
<p>&#8220;I worked with Darren and WhiteHorse Productions recently on a music  video for one of our wonderful new local artists. Darren came up with a  great concept that was able to be executed incredibly effectively.<br />
It resulted in my favourite video we had made with this artist. The  video was beautiful and exactly how we had imagined it to be. Darren has  a natural gift behind the camera and a wonderful eye for beauty.<br />
I couldn’t have asked for anything more from the production.&#8221; Tori Holmes- Sony Music Entertainment</p>
<p><img src="file:///Users/darren/Library/Caches/TemporaryItems/moz-screenshot.png" alt="" /></p>
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		<title>White Horse Wins at 48Hour Film Competition</title>
		<link>http://whitehorse.co.nz/?p=501</link>
		<comments>http://whitehorse.co.nz/?p=501#comments</comments>
		<pubDate>Tue, 05 Jul 2011 22:29:56 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://whitehorse.co.nz/?p=501</guid>
		<description><![CDATA[White Horse entered a small team into the NZ  48 Hour Film Competition. After a sleepless weekend and a few technical issues we managed to submit a film before the 7pm deadline on Sunday Night. Our genre for the weekend was SUPERHERO. Our film was selected for the Dunedin City Final won BEST LIGHTING.]]></description>
			<content:encoded><![CDATA[<p>White Horse entered a small team into the NZ  48 Hour Film Competition. After a sleepless weekend and a few technical issues we managed to submit a film before the 7pm deadline on Sunday Night. Our genre for the weekend was SUPERHERO. Our film was selected for the Dunedin City Final won BEST LIGHTING.</p>
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		<title>White Horse to Partner with Cindy Ruakere</title>
		<link>http://whitehorse.co.nz/?p=387</link>
		<comments>http://whitehorse.co.nz/?p=387#comments</comments>
		<pubDate>Thu, 17 Mar 2011 00:46:37 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://whitehorse.co.nz/?p=387</guid>
		<description><![CDATA[Cindy Ruakere on her new album ‘Karakia’ has composed and recorded a contemporary and inspirational version of the New Zealand National Anthem. White Horse is currently raising funds to create a video that not only showcases the incredible landscape of NZ but also the people that are part of this great land. 
]]></description>
			<content:encoded><![CDATA[<p>Cindy Ruakere on her new album ‘Karakia’ has composed and recorded a contemporary and inspirational version of the New Zealand National Anthem.</p>
<p>Click here to listen- <a href="http://247prayernz.files.wordpress.com/2011/01/07-new-zealand-national-anthem.mp3">http://247prayernz.files.wordpress.com/2011/01/07-new-zealand-national-anthem.mp3</a></p>
<p>As the 2011 World Cup fast approaches, we believe an opportunity exists to add stunning imagery and story to this captivating and stirring song and make a high quality music video that will capture the hearts and imaginations of people all around the world.<br />
Many kiwi’s can remember the national anthem being played on national television at the start and end of broadcast. Browsing on youtube you can see older versions of the NZ anthem reaching hundreds of thousands of views.</p>
<p>The idea is to create a video that not only showcases the incredible landscape of NZ but also the people that are part of this great land. We see great potential to incorporate the all blacks and of coarse the famous &#8216;haka&#8217; as part of the video.</p>
<p>A music video of this nature has the potential to go viral online as well as become an integral part of New Zealand&#8217;s marketing campaign for the world cup.<br />
We are looking for people to partner with to make this vision a reality.</p>
<p>To do justice to the song we envisage we would ideally need at least $50,000 to make a high quality video and NZ on air have committed $5000 towards the project through their music video funding scheme.</p>
<p><strong>About Cindy Ruakere</strong></p>
<p>Cindy Ruakere<br />
Taranaki Te Atiwa Pakeha</p>
<p>Cindy was born and raised in the Taranaki and currently resides in the Waikato.</p>
<p>Cindy is a New Zealand Christian Itinerant worship leader and speaker. Ruakere embodies the pioneering spirit of New Zealand through her music and songs.</p>
<p>Not only does Cindy have a passion for Aotearoa/New Zealand but also carries a pioneering heart of New Zealand overseas wherever she minsters. Cindy has toured the world extensively, ministering and performing in Central Asia, Eurpope, UK, Asia, Pacific, USA, South America, Africa, Turkey, Canada, Australia, Israel and Russia.</p>
<p>Cindy has recored 5 albums and an interactive single CD. Cindy has also recently composed and recored the sound track for MasterChef NZ 2010.</p>
<p>View the music video here &#8211; <a href="http://www.youtube.com/watch?v=OPJ4Ft3M0gQ">http://www.youtube.com/watch?v=OPJ4Ft3M0gQ</a></p>
<p>For more information on Cindy please go to her website- <a href="http://www.cindyruakere.com">www.cindyruakere.com</a></p>
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		<title>White Horse is open for business&#8230;</title>
		<link>http://whitehorse.co.nz/?p=293</link>
		<comments>http://whitehorse.co.nz/?p=293#comments</comments>
		<pubDate>Thu, 24 Feb 2011 11:42:49 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://whitehorse.co.nz/?p=293</guid>
		<description><![CDATA[White Horse is now off the ground and looking for opportunities. We are offering outstanding value given the cost efficiencies we have for filming in grand locations being based in NZ’s adventure playground. ]]></description>
			<content:encoded><![CDATA[White Horse is now off the ground and looking for opportunities. We are offering outstanding value given the cost efficiencies we have for filming in grand locations being based in NZ’s adventure playground. ]]></content:encoded>
			<wfw:commentRss>http://whitehorse.co.nz/?feed=rss2&#038;p=293</wfw:commentRss>
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		<title>Location Scouting &amp; Management</title>
		<link>http://whitehorse.co.nz/?p=280</link>
		<comments>http://whitehorse.co.nz/?p=280#comments</comments>
		<pubDate>Thu, 24 Feb 2011 11:23:04 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Queenstown Lakes District]]></category>

		<guid isPermaLink="false">http://whitehorse.co.nz/?p=280</guid>
		<description><![CDATA[This is a design I stole from somewhere that should be a wedding photo and i'm using as a test. This is the excerpt.]]></description>
			<content:encoded><![CDATA[This is a design I stole from somewhere that should be a wedding photo and i'm using as a test. This is the excerpt.]]></content:encoded>
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		<title>1791 Diamonds- Design your own ring</title>
		<link>http://whitehorse.co.nz/?p=478</link>
		<comments>http://whitehorse.co.nz/?p=478#comments</comments>
		<pubDate>Wed, 23 Feb 2011 22:09:48 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://whitehorse.co.nz/?p=478</guid>
		<description><![CDATA[Explanation of design service offered by 1791 Diamonds.]]></description>
			<content:encoded><![CDATA[<h6>DOP- Ben Ruffell</h6>
<h6>A video created to explain the unique &#8216;Design your own ring&#8217; service offered by 1791 Diamonds.<a href="http://www.facebook.com/VogueAustralia"><br />
</a></h6>
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		<title>Nike Cadence</title>
		<link>http://whitehorse.co.nz/?p=284</link>
		<comments>http://whitehorse.co.nz/?p=284#comments</comments>
		<pubDate>Wed, 23 Feb 2011 11:27:44 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Commercials]]></category>

		<guid isPermaLink="false">http://whitehorse.co.nz/?p=284</guid>
		<description><![CDATA[A Speculative Commercial for Nike.]]></description>
			<content:encoded><![CDATA[<p>NIKE SPEC- The Story</p>
<p>By Producer Darren Simmonds and Director Topher Straus</p>
<p>This is a story about a  team of film industry professionals from the Queenstown/Wanaka Lakes District who collaborated together with a goal of creating a &#8216;spec&#8217;  commercial. The idea of making a spec had always been a goal for  director Topher Straus and after moving to New Zealand in 2008 he  realized the potential of the location and talent base of the South  Island.</p>
<p>Topher met producer Darren  Simmonds through the Wanaka Film Trust they collaborated together with the idea of  making a Nike spec commercial. The duo&#8217;s  charismatic energy and passion for the craft captured the immigration  and trust of the production team.  &#8221;We set about to create a high budget  commercial complete with aerial photography and visual effects on a  shoestring budget. We were very pleased with our achievement.&#8221;</p>
<p>The guys collaborated with  Director of Photography Eoin O&#8217;Liddigh to fine tune the logistics and  visual elements. Queenstown&#8217;s Bret Mills and his company Local Action  has been a great support with production equipment as well as providing  the innovative Red One camera for the shoot. The decision to not shoot  on film and go digital with the Red was motivated by industry cost  cutting trends. Eoin &#8220;The RED ONE camera was a very capable tool on this  shoot.  It allowed me to use the best &#8217;35mm cinema&#8217; lenses available  and push the dynamic range of the camera to its extremes.&#8221;</p>
<p>Casting Director Di  Aspenall suggested international model Carrie O&#8217;Brien now based in  Wanaka for the part. Carrie is not only an ex New York super model and  athlete but also is a mother of 5.  Straus knew O&#8217;Briens work and spirit  would fit the role perfectly.</p>
<p>It was the area&#8217;s dry  landscape that inspired the original idea and having a stunning location  was paramount. The crew split their two-day shoot between being on top  of Mt. Roy at 1200m above Lake Wanaka and a large private lakefront  farm. &#8220;Wanaka is relatively unknown and the idea is to showcase the area  for future endeavors&#8221;</p>
<p>&#8220;The weeks leading up to  the shoot including the location scout, a giant, unappealing inversion  cloud hovered above our locations. We had to go for it and shoot due to  logistics &#8211; magically on our shoot day the sky opened up and we had  perfect conditions we needed to make this a successful spec commercial.  Irish luck, and the footage speaks for itself&#8221;.</p>
<p>Philip Hurring of Action TV  in Queenstown edited the shots together while CG artist Kim Fogelberg  worked on the visual effects. A tremendous amount of effort and time was  put into the project by a large group of people.</p>
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		<item>
		<title>Yellow Snow</title>
		<link>http://whitehorse.co.nz/?p=273</link>
		<comments>http://whitehorse.co.nz/?p=273#comments</comments>
		<pubDate>Wed, 23 Feb 2011 11:14:25 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[snow park]]></category>
		<category><![CDATA[tvc]]></category>
		<category><![CDATA[wanaka]]></category>

		<guid isPermaLink="false">http://whitehorse.co.nz/?p=273</guid>
		<description><![CDATA[A Speculative Commercial for Export Gold.]]></description>
			<content:encoded><![CDATA[<p>Producer- Darren Simmonds</p>
<p>Director- Topher Straus</p>
]]></content:encoded>
			<wfw:commentRss>http://whitehorse.co.nz/?feed=rss2&#038;p=273</wfw:commentRss>
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		<title>Kelly Clark- My Story</title>
		<link>http://whitehorse.co.nz/?p=330</link>
		<comments>http://whitehorse.co.nz/?p=330#comments</comments>
		<pubDate>Tue, 22 Feb 2011 09:03:39 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://whitehorse.co.nz/?p=330</guid>
		<description><![CDATA[A short snow sports documentary featuring Kelly Clark- Winter Olympic gold medalist. ]]></description>
			<content:encoded><![CDATA[A short snow sports documentary featuring Kelly Clark- Winter Olympic gold medalist. ]]></content:encoded>
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